The campaign targets domestic abuse as a workplace concern. Domestic violence is a workplace issue because it affects both women and business, as most women work and they do not leave abuse behind when they leave their homes. Abusers often harass their partners at work. In worse case scenarios, abusers come to the workplace and threaten their partners and their co-workers. As business and professional women, Soroptimists are in a position to educate people in the workplace that women have the right to live free from violence.
Each year, Soroptimists distribute thousands of hotline cards, and hold lectures and events to raise awareness about domestic violence as a workplace concern.